A first-of-its-kind with a national tourism body for Disney Southeast Asia encompassing
thematic Disney branded entertainment activities for locals and visitors to Singapore
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From Right to Left: Mr Lionel Yeo (Chief Executive, Singapore Tourism Board),
Mr S Iswaran (Minister for Trade and Industry),
Mr Alex Baillie (Head of Marketing and Partnerships, The Walt Disney Company Southeast Asia).
Accompanied by Stormtroopers and TIE Fighter Pilots
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13 April 2017, Singapore – Singapore Tourism Board (STB) and The Walt Disney Company Southeast Asia (Disney) today announced a three-year collaboration, aimed at providing unique and fun experiences themed around Disney’s biggest brands and most popular stories and characters. As part of the collaboration, locals and visitors to Singapore will be entertained with a range of exciting experiential activities starting with Star Wars, followed by Marvel and Disney Animation/Disney Pixar themes in 2018 and 2019 respectively.