“Rogue One: A Star Wars Story” toys unveiled in series of original stop-motion animated shorts debuting online today
Launch heralds global UGC contest celebrating fan content, creativity and storytelling
SINGAPORE (Aug. 31, 2016) – A team of Star Wars superfans today revealed the new toy line for the highly anticipated “Rogue One: A Star Wars Story” movie via a series of fan-made animated shorts launching on the Star Wars social channels. As part of a competition in collaboration with creative network Tongal, a team was assembled to write, direct and produce original, fan-made stop-motion shorts starring key toys from the new line to kick off a global UGC contest that asks fans to share their own “Rogue Stories.”
