Friday, February 6, 2015

Monopoly 80th Anniversary Edition


World’s Favorite Family Gaming Brand Marks Anniversary With Vintage Edition and More

Singapore (6 February, 2015) – Since its debut in 1935, the MONOPOLY brand has captivated more than 1 billion players in 114 countries around the world with its top hats, tokens, Chance Cards, and the thrill of passing GO! In 2015, Hasbro, Inc. (NASDAQ: HAS) will celebrate the MONOPOLY brand’s 80th anniversary by offering fans multiple ways to experience the world’s favorite family gaming brand.

“After eight decades, the MONOPOLY game remains immensely popular around the world, and we’re thrilled to celebrate this iconic anniversary with new and exciting MONOPOLY experiences, like the new the MONOPOLY 80th ANNIVERSARY Edition game,” said Jonathan Berkowitz, vice president of global marketing for gaming at Hasbro. “We continue to listen to our fans to keep the MONOPOLY brand relevant for today and introduce new ways for fans of all ages to enjoy the brand.”

In celebration of the MONOPOLY brand’s 80th anniversary, Hasbro Gaming has introduced the MONOPOLY 80th ANNIVERSARY Edition game, available from 1 Feb 2015, with a vintage-styled board, cards and money, wooden houses and hotels along with classic tokens from across the decades such as the lantern and money bag. The MONOPOLY 80th ANNIVERSARY Edition will retail for $49.90 at Toys’R’Us and major departmental stores.

Fans can also experience the MONOPOLY brand in a variety of formats including digital gaming on all major platforms like mobile, console, and online through collaborations with licensees such as Ubisoft and EA.

The MONOPOLY brand has built a passionate fan community on social media and has often looked to its fans globally to help influence changes to the game. In 2013, the brand tapped into its more than 11 million global Facebook fans to pick the game’s newest token, the Cat, while the Iron token was retired. In 2014, the MONOPOLY brand also held the Great MONOPOLY ‘House Rules’ debate on Facebook where the brand crowd-sourced new “house rules” which are now included as optional rules in all MONOPOLY games.

MONOPOLY lovers can look forward to the next 80 years, as the brand continues to evolve in surprising ways.Learn more about the MONOPOLY brand at and join the conversation at or by using the hashtag #MONOPOLY80.

No comments: