Friday, May 2, 2014

TRANSFORMERS: Age of Extinction Toys & Hasbro Events (Singapore)



Singapore, 2 May 2014 – Gear up for the next wave of TRANSFORMERS fever as the highly-anticipated, hottest blockbuster comes to our big screens! Once again, fans of all walks can look forward to taking home much more than just a movie experience as Hasbro releases its TRANSFORMERS: AGE OF EXTINCTION toy line for 2014, followed by a string of exciting TRANSFORMERS events.

(Pics of the event here)

Featuring a brand-new storyline, the TRANSFORMERS: AGE OF EXTINCTION toy line provides the first peek at the incredible new group of robots that will be making a debut appearance in the upcoming movie - the DINOBOTS! Together with returning favourites, OPTIMUS PRIME and BUMBLEBEE, and new AUTOBOTS like DRIFT and HOUND, they will take on the menace of the all-new DECEPTICONS!

Flip to Change Grimlock

TRANSFORMERS: AGE OF EXTINCTION line for 2014 features innovative new play patterns -the Robots in Disguise range which includes the one-step changers and flip-to-change action - designed to make the TRANSFORMERS line more fun and intuitive for both kids and adults than ever before!

Thrilling 30

In celebration of the 30th anniversary of the TRANSFORMERS brand and its iconic characters, Hasbro will be launching the new line of TRANSFORMERS GENERATIONS figures that will feature classic conversions and the most detailed and accurate action figures of characters from the TRANSFORMERS movies and throughout the brand’s history. Refreshed mid last year to focus on the “Classic -style” re-imaginings of past characters, the TRANSFORMERS GENERATIONS toy line is set to resonate with the most loyal of TRANSFORMERS fans.


1. “Lion City Roars for Grimlock” App

DINOBOTS – the incredible new group of robots – will be making their debut appearance in the upcoming movie, the TRANSFORMERS: AGE OF EXTINCTION. And, rumour has it that their leader is in Singapore!

In order for the mighty Grimlock to emerge, we need to collect one million decibels worth of roars. To help in this quest, fans and their friends can submit their loudest roars via the Facebook mobile application titled The Lion City Roars for Grimlock.

To access the application, simply go to the following link: on your mobile internet browser, or search for “RoarForGrimlock HasbroSG” within the Facebook mobile application.

The application can also be accessed via Hasbro Singapore’s Facebook page:

The Facebook mobile application is supported on both iOS and Android devices.

2. Transformers Toy Madness @ 2200

Kicking off the festivities is the TRANSFORMERS: AGE OF EXTINCTION Toy Madness @ 2200 event. Starting from 10pm on Friday, 16th May, fans of all walks can join in the excitement at Toys’R’Us Forum and be the first to own the figures from the TRANSFORMERS: AGE OF EXTINCTION movie. Fans can also revel in fun-filled activities such as putting their skills to the test in a race against fellow fans to convert TRANSFORMERS figurines; and have their photos taken with their favourite Transformers characters. What’s more, the top spender of the night will win a Gold-Chrome Transformers 4 Optimus Prime Leader (with display case), limited to Toys’R’Us Star Card members only.

Gold Chrome TF4 Optimus Prime

The Transformers 4 Platinum Edition Optimus Prime and Grimlock, available only at Toys’R’Us, will be launched at this event. Fans who purchase this item during the event will stand a chance to receive a pair of TRANSFORMERS: AGE OF EXTINCTION movie tickets, a Transformers paper bag and movie poster, along with Miniature 2-inch Optimus Prime Then & Now metal figures.

2" Optimus Prime Then & Now metal figures

Event Details:

Date: 16th May 2014
Time: 10PM
Venue: Toy’R’Us Forum
Admission is FREE

Leader Class Grimlock and Optimus Prime

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