Thursday, August 27, 2015

Star Wars: Force Friday Details (Singapore)

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Select Star Wars: The Force Awakens toys and merchandise will be celebrated at a Force Friday midnight event at Toys R Us, United Square, Atrium, Basement 1 from 0001 to 0230 on Friday 4 Sept 2015. Aside from getting first dibs, there will be an exciting line up of events for fans and members of the public to participate in, including best dressed impersonator competition and Star Wars trivia with prizes to be won, and goodie bags for the first 300 customers who purchase Star Wars: The Force Awakens merchandise. The top Toys R Us Star Card Spender for the night will be rewarded with a Limited Hasbro Star Wars: The Force Awakens toy

Click this link for the event post.

Before the event, catch a preview of some of the toys and merchandise as they are unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network

The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.

(For those in Singapore, the first unboxing is at 5.45am, Thursday 3 September. The grand finale is at 11pm Thursday 3 September. I hope I got that right.)

The global unboxing event will incorporate traditional toy unboxers such as the popular EvanTubeHD, channels featuring families such as Bratayley, lifehack specialists such as ExpCaseros, gamers such as AlexBy11 and Star Wars fans from around the world, including Chris Pirillo, bringing with them a broad audience and appeal.

The full schedule is available at

Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with Star Wars commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles. The latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events will also be screened.

Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.

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