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Saturday, February 14, 2015

MONOPOLY HERE & NOW: World Edition Campaign

HASBRO AND BUZZFEED TEAM UP TO LAUNCH GLOBAL MONOPOLY HERE & NOW CAMPAIGN

Fans Invited to Vote for Favorite Cities to Become Property Spaces 
In New MONOPOLY HERE & NOW Game

All images courtesy of Hasbro Singapore

Let's put Singapore on the map!


SINGAPORE (February 14 2015) - Roll the dice, pass GO, and get ready to take your MONOPOLY token on a trip around the world! In celebration of the MONOPOLY brand’s 80th anniversary, Hasbro, Inc. has teamed up with social news and entertainment company BuzzFeed to ask fans to choose which great cities around the world will be featured as property spaces in the new MONOPOLY HERE & NOW: World Edition game launching this fall.

Powered by BuzzFeed, the MONOPOLY HERE & NOW property space vote, including a special “Wild Card Week” will begin today at www.VoteMONOPOLY.com. Through March 5, fans can pick from a list of global destinations that will be featured in the MONOPOLY HERE & NOW: World Edition game to be sold globally this fall. From London to Cape Town, fans can rally behind their beloved hometowns, favorite vacation spots, or cities on their travel bucket lists by sharing the vote on Facebook and Twitter using the hashtag #VoteMONOPOLY as well as engage with fun BuzzFeed content featuring the cities in the vote.

From March 4 through March 10, all cities big and small will have the chance to compete for two spaces on the MONOPOLY HERE & NOW game boards during “Wild Card Week.” Fans can “write-in” additional locations not included in the initial list of destinations and the cities with the most submissions during this week will be featured as the two brown property spaces in the new game.

Let’s put Singapore on the map in the MONOPOLY HERE & NOW: World Edition Game, by voting for our country. Show your love for the Lion City as we unite in harmony to vote Singapore into one of the world’s favourite family games.

The final list of cities that will be featured in the MONOPOLY HERE & NOW games will be announced on March 19, World MONOPOLY Day and the MONOPOLY brand’s official birthday. The MONOPOLY HERE & NOW: World Edition game will be available this fall and will feature iconic landmark tokens and new gameplay where players race round the board to visit as many locations as possible, collecting passport stamps along the way. Players will collect cash from visitor fees when opponents land on their locations and the first player to fill their passport wins.

The MONOPOLY brand is the world’s favorite family game brand and the game has been played by 
more than one billion people in 114 countries around the world. Whether fans play face-to-face, online or on their mobile or console devices, there is a MONOPOLY experience to fit every lifestyle. Learn more about the MONOPOLY brand at http://www.hasbro.com/monopoly/en_sg/, join the conversation at https://www.facebook.com/monopoly, and vote in the MONOPOLY HERE & NOW campaign at VoteMonopoly.com.


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